It can be very easy for a successful business to dismiss or even ignore complaints of poor customer service when business is booming and the EFTPOS machines are humming. Being complacent and having a nonchalant approach to legitimate customer complaints can be a bad mistake for a business that has a reputation for providing good customer service. With rapid advances in communication technology through social networking sites such as twitter and Facebook, angry customers who have been subjected to poor customer service can now simply voice their annoyance online about the shortcomings of a business to literally hundreds of people.
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